I'm thinking the Internet Sales Manager position is the toughest job in the dealership! Would you agree?

We are constantly defending our department, fighting for larger budgets and overall respect for our department. We are often the one that establishes any form of process for sales and follow-up within the dealer.

We have to interact sitting behind a computer, know how to send effective persuasive emails, get customers on the phone, schedule appointments, manage our inventory, update our websites, post specials, deal with lead providers and other 3rd party companies, track statistics from our websites and sales (that the typical floor sales manager would not even understand the concept of). Then the very next minute we have to put our game face on to meet and greet a customer, demo and close a sale.

Ohh, I could go on and on. Just keeping up with the technology is a job by itself but then you have to understand Search Engines, ILM or CRM software too.

Then you have a month where everything comes together, reaching some crazy high percentage of over all sales only to cause the RED FLAGS to rise. You're questioned.."how you could sell as many cars" and are they all really "Internet Customers"?

You have to LOVE IT!! You know why..because you track everything and you have to ammo to prove that every customer you sold using internet marketing was indeed a sale that is fully creditable to your efforts.

Split personalities is what you have to have in this realm. That is what makes a true Internet sales manager so different and such a commodity. We are a rare species.

So this leads me to a POLL...As an Internet Sales Manager, do you make what your worth?

Take the poll and leave me some of your thoughts and comments!