JD Power Study: Brand Origin Still Key to Large Pickup Buyers

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Vehicle brand origin continues to be a key reason new-vehicle buyers avoid certain large pickup truck models, says JD Power's 2006 Avoider Study. 48% of domestic-branded buyers avoid import models, while 33% of import buyers avoid domestics. Read more at: http://www.automotivedigest.com/view_art.asp?ArticlesID=20877.